Hi, I'm Katie.

I've been in this tech/internet/digital space thing for over 20 years…from startups to centuries-old institutions. Every career opportunity has provided me with qualifications, wisdom, and a healthy dose of perspective.

These days, speed of delivery and competitive desire to impress often seem way more important than what we as users can do once we receive a brand message. We’re often left without direction or a place to go that resembles the experience we hope or expect.

I want the journey I take from getting a brand message to establishing a relationship to be so seamless, that I don’t even have to consider how I got on the path in the first place. I want to help create that seamless experience for others. 

What does this have to do with how I do business?
Everything.

I ask a lot of questions. I’m inspired by others who plan, write, design, and build with empathy as a primary consideration. And, by users who share, through observed interaction and direct inquiry, how to reach them.

I love the wonder that happens when the lightbulb of discovery is glowing.
I like to poke around and even break things if it will help make them better.
I embrace the concept that progress is a great place to start – not perfection.
I’m passionate about making sense of the user journey.
And I'm willing to play the fool if it helps get the job done.