summary ------------------------------

Highly dedicated and dynamic digital professional with 20+ years of diverse experience spanning design, content development, UX research and social media. Proven ability to lead design and execution of user studies and surveys to identify trends and inform strategy and decision making. Collaborative creative and engaging presenter with a passion for delivering intuitive design, world-class user experience, and meaningful content. 

experience ------------------------------

Sr. Content Strategist, Bixal - Fairfax, Virginia
2022 -2025

  • Analyzed customer experiences to develop content strategies for digital properties

  • Defined and implemented content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, and accessibility

  • Defined editorial standards and processes, including style and formatting guidelines

  • Produced content models, metadata, taxonomies, and sitemaps

  • Collaborated with UX researchers and designers on content design and information architecture

  • Prepared, organized, and published content, ensuring the application of plain language guidelines and accessibility practices

  • Collaborated with analytics teams to optimize content for search engines, social media, and other distribution channels

  • Wrote, edited, and tested copy on digital platforms and products

Web Content Coordinator, Penn Medicine - Philadelphia, Pennsylvania
2016 - 2022

  • Conducted user survey of Penn Radiology residents during the consolidation of two residency programs to determine methods used by residents to find information, with findings used to inform website navigation

  • Designed and executed a user study to determine the ability of staff to interpret and navigate newly-designed academic department pages. Conducted interviews with staff from multiple departments and residents

  • Collaborated with a consultant to co-manage a user study for Penn Spine Center to determine if patients and prospective patients were able to find the information being sought, what they found useful, and whether they understood the Spine Center’s function

  • Worked directly with department administration, clinical teams, marketing managers, and technical partners on various content and social media efforts for Penn Radiology

  • Used MODX self-service web tool to support Penn Radiology lab and center websites on Perelman School of Medicine

  • Created designs for academic department web template redesign

  • Managed Penn Radiology Twitter account and consulted on other department social channels

User Experience Design Associate, PointRoll, Inc. - King of Prussia, Pennsylvania
2013 - 2016
PointRoll was a digital marketing agency (acquired in 2015 by Sizmek).

  • Consulted with product team and business analysts to create feature UI design and wireframes for OnPoint web tool

  • Created visual design pattern documentation for 2014 and 2015 OnPoint web tool rebrand

  • Collaborated with marketing department to develop a product voice and tone style guide

  • Developed new OnPoint Help Center, content, navigation, and structure in collaboration with product trainers, developers, and instructional content designer

  • Learned Axure and co-developed prototypes for report filter and contextual help features

  • Wrote and edited documentation and maintained the company UX Design blog

Digital Content Editor/Visual Designer, hibu/Yellowbook, Inc. - King of Prussia, Pennsylvania
2010 – 2013
Hibu (formerly Yellowbook) is a UK-based directory and internet services company.

  • Sole writer and co-editor for a private (employee-only) Twitter account designed to encourage collaboration

  • Wrote content, monitored, and provided social care for branded Facebook and Twitter pages

  • Developed Facebook page designs, edited, proofread, and published internal and consumer-facing content for yellowbook.com and weforia.com

  • Created campaign print pieces and web collateral to support deal site Weforia

Web Designer/Senior Web Designer, True Action/GSI Commerce, Inc. - King of Prussia, Pennsylvania
2005 – 2010
True Action was the marketing services division of GSI Commerce, a leading e-commerce service provider now d/b/a eBay Enterprise.

  • Lead designer responsible for translation of major toy retailer website into four languages

  • Creative review lead for functionality improvements for various national retailers

  • Created advertising, concept shops, emails, and landing pages for over 50 different retail e-commerce sites; including major sports leagues and national retail chains

  • Completed homepage redesigns for e-commerce sites of two sports retailers and one major sports league

  • Designed collateral for display in corporate headquarters


volunteer ------------------------------

Social Media Volunteer/Website Manager, Performing Arts Complex of Delaware County - Wallingford, Pennsylvania
2014 - 2018

  • Authored Facebook content and managed page, growing organic page likes 100% in one year

  • Led content reorganization and light redesign of primary website, pacofdelco.org

  • Advised directors regarding promotions and strategies for improving page views


skills ------------------------------

Axure, Basecamp, Conductor, Dreamweaver, Drupal, Figma, GitHub, Google Analytics, HTML, Hootsuite, Illustrator, InDesign, Jira, MODX, Miro, Monday, Mural, OmniGraffle, Photoshop, SEM Rush, SharePoint, Sitecore, Siteimprove, Slack, Sprinklr, Squarespace, Tableau, Teams, Trello, WordPress


education ------------------------------

BS Marketing, Thomas Jefferson University - Philadelphia, PA
Certificate in Graphic Design, Sessions.edu - New York, NY
Group UX Certificate - Research, Nielsen Norman Group
Certificate for Introduction to Web Accessibility, edX
Google Analytics Certification